Old Mar 7, 15, 11:35 pm
FlyerTalk Evangelist
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Gold
Posts: 12,366
Let's say someone owns a store called "Joe's Pizza". Joe decides not to upgrade to support EMV and contactless before October. Maybe he had to replace his terminal a couple of years ago and "it still works". Or he's never had to deal with chargebacks. Whatever the reason, October comes and goes and he's still swiping.

Hypothetically speaking:
  1. How long will it take until some international fraud ring discovers Joe's Pizza doesn't do EMV? Or even just some 16 year old kid in his parents' basement for that matter.
  2. How much will Joe stand to lose, really, from a single instance of liability going to him because that 16 year old kid used a cloned card? Would it be attractive enough to be worthwhile for every criminal in town to have "free" pizzas there?
I'm not trying to justify Joe not upgrading his terminal by asking those questions. I'm trying to see if there's a way to better reach businesses still on the fence without resorting to alarmism. (Apparently salespeople for merchant service companies are pretty scummy from what I hear.)
tmiw is offline