My lifetime membership just got a major upgrade!!!
The press release also talks about major retraining of staff.
http://finance.yahoo.com/news/united...140500439.html
"United will re-train its United Club agents with a new, comprehensive customer service program throughout 2015. The training will reflect standards of the hotel and hospitality industry to better match club members' expectations. United Club members will also enjoy complimentary, Wi-Fi-based printing for greater customer productivity this year."