FlyerTalk Forums - View Single Post - Are all "points as good as cash" loyalty programs inevitably doomed?
Old Feb 20, 2015 | 7:31 pm
  #53  
nsx
Moderator: Southwest Airlines, Capital One
Community Builder
Conversation Starter
All eyes on you!
25 Years on Site
 
Join Date: Sep 1999
Location: California
Programs: WN A-list preferred, United Club Lietime (sic) Member
Posts: 22,898
Originally Posted by zkzkz
Miles in most programmes are earned based on distance traveled. If a TATL flight costs 50k then it means you get one free TATL flight for ever 5-6 TATL flights you fly depending on route. It doesn't matter what the ticket price is, you're getting a fixed percentage kickback rebate on that.

If you devalue reward prices then you're decreasing the percentage rebate regardless of ticket price.
This would be correct if all miles were earned by flying. In 1988 that was very nearly the case. Now, I believe most miles are earned from partners who buy the miles from the airlines. The purchase price of those miles does not increase with inflation. It is a market price that can decrease if customers see less value in a mile or if the airline badly needs cash.
nsx is offline