Add me to the list. I also understand (from another blog) that we will be receiving a $100 gift card from a choice of retailers as well as a $250 pair of headphones! Looks like Hilton is stepping up for a change. Eager to see if it will equate to more upgrades such as a suite which rarely occurs. The only time I get suite upgrades is usually when I check in real late and all regular rooms have been taken. Nonetheless, I truly appreciate the new designation.