Originally Posted by
dilanesp
And we have an EU rule, whose purpose is to cement an economic union and free trade by requiring that businesses afford everyone in the EU the same access to their services regardless of which country they reside in.
Note that neither of these rules has anything to do with people trying to take advantage of an obvious mistake in website programming by pretending to be Danish when they aren't.
I beg to differ, changing the billing address to Denmark, was the only way the website allowed all EU customers to access the same services (and prices) regardless of their country of origin/residency/nationality etc. Therefore by changing the country to DK, all EU customers only exercised their right guaranteed by EU consumer protection laws.
Also, it is no mistake in website programming. It is a feature that united.com allows you to select the currency in which you like to be billed rather than forcing $ or the currency of the country of origin.