For a counter point, there is considerable risk in a "symbiotic" relationship. For example, you spend considerable time and money developing your brand and niche, such as Delta Points - perhaps even going so far as to talk poorly of the competitor airlines- then you learn that American acquired them.. without even asking your permission!
What happens then? Do you rebrand everything and chase the relationship? What if a super duper AA blogger has emerged since you wrote this post, and now you try to rebrand but he has that market cornered already?
Dangerous business planning to create a model that relies only on that one facet, and while reinvention can occur, its a crap shoot.
Also - for a dose of reality to aspiring bloggers- people are bandying around numbers of 2-3M pageviews being 'easy' to achieve. Trust me, its not.
If it was that easy to create a blog, why not spend $50K per year on a full time writer, another $20K on technology, and pocket the $430K balance?
Not saying people shouldn't try it, but know that it is hard work, and this talk is fanciful.
Last edited by brooklynmatt; Dec 9, 2014 at 9:28 am