Originally Posted by
Geoflying
I wonder who folks think is more deserving. A poor, underprivileged village in the Dominican (WS beneficiaries) or a bunch of ex-pat Canadians drinking in a bar in London (AC beneficiaries).
From a marketing perspective, at Christmas, AC isn't looking to compare with Westjet on a who-is-more-deserving basis, but rather making a connection with a middle class audience - the bulk of its clientele - by associating them with the joys of a family reunion.
Both videos have merit in their own right.