Originally Posted by
oliver2002
They have a frigging uphill battle in front of them... go against AI and 9W in quality is easy, but I doubt anyone is willing to pay a premium for a good full service experience. Especially while Indigo is pricing to attract the former rail travellers.
I have yet to come across anyone from the Indian middle-class that value quality over value for money.
My own extended family in India ranges from multi-millionaires to professional middle class but the one thing they all have in common is that they will generally all fly on the cheapest flights. It is an Indian mentality.
For example, they will blow a load of cash on a 24 day European bonanza trip but will travel on Air India to get to Europe!
ditto for Thailand, Hong Kong, Middle-East.