Flightglobal had an interesting article about the "Jump" platform :
http://www.flightglobal.com/news/art...0120000000taAh
Interesting as well this comment I saw in an Aero Telegraph article from last month which was at the end of the news about a LH/Sun Express hook-up and referred to the "Jump" platform :
(
http://www.aerotelegraph.com/lufthan...is-sun-express )
"Der Service soll «das hochwertige Reiseerlebnis eines Lufthansa-Fluges mit hohem Serviceanspruch und Komfortniveau bieten»."
The spin doctors at their finest.