Originally Posted by
alggag
Taken in context of rebranding the inflight magazine and the fact that they stopped branding the drink cups (I haven't actually paid enough attention to notice that) I think something might be up in regards to an overall rebrand coming out. Still, I don't think WN really needs a rebrand right now.
WN's poor schedule performance over the next year, dropping of some smaller markets, complications with rollout of international service requires SOME type of hype to calm the koolaid drinkers, change the negative media narrative. The upcoming network changes from the expiration of the Wright amendment provides the perfect opportunity to make a big splash, new marketing campaign could explain recent behaviors.
The only way I could see SWA adopting the Airtran brand was if Kelly decided to adopt their policies - reserved seats, first class cabin - which does not seem very likely.