Old Jun 29, 14, 11:00 am
Join Date: Feb 2010
Location: US
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Posts: 957
Originally Posted by sdsearch View Post
Oh, yes, at those kinds of stores, you can even get asked ZIP code if you're paying by cash! They just want to gather data on how far flung their customers are, and that's the only way they've figured out how to do it. It has nothing to do with the credit card validation/processing in that case
You can usually tell by when they ask during the transaction, but it's almost certainly marketing. Give them your work zip code, if different. If the transaction faults, you can apology. Other places ask for your phone number.

With a zip code and name off your credit card, there's a real good chance they can figure out exactly who you are for marketing purposes. If they can, and everyone else can, pretty soon they have, for better or worse, a model if you as a customer.

For the other thing Target got outed doing recently, see: http://www.forbes.com/sites/kashmirh...er-father-did/
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