Originally Posted by pkoo

Why? The airline is a completely separate entity. My company pays for my flights with which I gain status and better upgrades but I also fly a lot out of my own pocket which also contributes to my status.

Of course, depending on who is giving the command, you will probably have to oblige. But unless there is a clear agreement in your employment contract/company travel policy, I think it's total garbage. The OP might want to reevaluate his/her relationship with the employer.