FlyerTalk Forums - View Single Post - Thoughts about my free iphone app - WhatsApp
Old Feb 22, 14, 5:37 pm
  #107  
eyeballer
 
Join Date: Aug 2009
Location: NYC
Programs: CX, DL, BA Avios, AMEX Plat
Posts: 443
Originally Posted by RatherBeOnATrain View Post
Hahahaha. My understanding is that FB just spent 35% of their cash-on-hand to buy WhatsApp.... and WhatsApp's users include millions who create new accounts every year when their free for the first year accounts expire.

In another decade, "When FB bought WhatsApp" will be covered in the same business school textbook chapters that discuss when AOL bought TimeWarner and when Rupert bought MySpace.
Your WhatsApp account links to your phone number so it's not that easy to create a new one every year.

Also, the number of users that's talked about is 450 million active users. These are people that are using the service at least once a month. And something like 70% of those users actually use the app every day.

http://www.informationweek.com/softw...d/d-id/1113927
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