Join Date: Jan 2008
Location: JFK, DCA, BUR, YVR
Programs: AC, AS, BA, DL, HH (D), MR (T/LTP), UA (*S), UScAAre (PLT/1,87MM), WN
Posts: 5,207
Lots of redundancy and copying of *w. I'm guessing someone at Hilton feels the HH brands are equivalent to the following:
Conrad = Le Meridien
DT = a poor man's poor man's Westin (yes, I wrote that twice)
ES = a poor man's Westin
HI = a poor man's Four Points
Hilton = Sheraton
HGI = Four Points
HGVC = n/a
Home2 = element
HW = a poor man's Sheraton Suites
WA = St. Regis / Luxury Collection
Their most valuable brands are: WA, Hilton and Conrad (in that order). Seeing that Hilton WW have nothing comparable to an aloft, W or Westin, they should prolly focus on consolidation and re-branding. I would re-brand Embassy Suites into something that looks like a Westin. I'd re-brand most DT and HW to Home2. I'd gut the s*** out of every HI and make it a less-depressing brand (easier said than done). That's going to require billions of dollars. Then I would prolly introduce that god-awful Denizen brand for s**** and giggles before coming up with a better name... like H/otel (or something ridiculous).
On second thought, investors should dump the stock, so the company could be sold off to Marriott and *w. Hilton WW needs new management desperately.