FlyerTalk Forums - View Single Post - CEO Says Hilton Exploring New Hotel Brand for 2014
Old Dec 25, 2013, 2:06 pm
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JDiver
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Well, the settlement-imposed two years after the Denizens brand debacle with Starwood is over, so they will try again.

Originally Posted by NY Times (in part) 22 Dec 2010
The case centered on Starwood’s W hotel chain, which dominates a lucrative industry niche called lifestyle hotels. With 37 locations around the globe from Hoboken, N.J., to Hong Kong, the W hotel is aimed at the young and affluent. “Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of ‘Wow,’ ” says the chain’s Web site.

It was that wow factor that Hilton sought to replicate with its own lifestyle hotels. To make that happen, Hilton hired two Starwood executives, Ross Klein and Amar Lalvani, to develop a new lifestyle brand.

In March 2009, with great fanfare, Hilton introduced Denizen Hotels aimed at what it described as “globally-conscious modern travelers.”

and

As part of the settlement, Hilton has agreed to make a $75 million cash payment to Starwood, according to several people with knowledge of the pact. Starwood is also be entitled to another $75 million in hotel-management contracts.

In addition, the deal subjects Hilton to an injunction, approved by a federal judge, that prohibits the hotel chain from introducing any lifestyle hotels for two years...
Link to full article
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