Maybe using top end watch brand analogy Luxury top end but different target markets. You can definitely say Rolex and Patek Philippe are both high luxury brands, but one brand is definitely more rarefied, considerably more desirable, and less obtainable.

My analogy would be that, IC Hotel's are positioned as 'Rolex' , whilst the Four Seasons positioned as Patek Philippe.

Whilst there may be a some overlap between higher end Rolex and lower end Patek Philippe, as a whole, Patek Philippe has the higher level of Luxury within a Luxury level, much as the same overlap exists when comparing our hotel brands.