I am not accepting the view that e.g. for a long weekend in a Euopean city the air fare should be the deciding factor.
In other words: For the total cost of this weekend (TCW) it is completely irrelevant if you pay 99 Euro r/t or 139 Euro r/t. Add the overnight accommodation, some experiences/visits and some restaurants and then the air fare is only a fraction of TCW.
A slashing of the 99 Euro fares and a reintroduction of "There is no better way to fly" is mandatory.
Rant over.
Thank you for reading. I am feeling better now.
You can choose to believe whatever you want, but I think the enormous growth of the LCCs at the expense of the likes of Lufthansa clearly prove that down in the real world, the price of air fares certainly does matter to ordinary people...