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Old Sep 19, 13, 9:06 am
Join Date: Jun 2005
Posts: 4,645
Today, I learned about the following new television advertisement from BA:

In their own words: "Our latest TV advert illustrates how we've been investing to make your journey better."

Thought it might be interesting to have a conversation in which we compare and contrast this campaign with recent UA advertising and marketing materials.

Key points:

To pioneer.
To engineer.
To innovate.
To imagine.
To Fly.
To Serve.

How does this compare and contrast with the talking points that UA is offering?
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