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Old Sep 19, 13, 9:06 am
  #203  
FlyWorld
 
Join Date: Jun 2005
Posts: 4,645
Today, I learned about the following new television advertisement from BA:

http://www.youtube.com/watch?v=X1M0p...ature=youtu.be

In their own words: "Our latest TV advert illustrates how we've been investing to make your journey better."

Thought it might be interesting to have a conversation in which we compare and contrast this campaign with recent UA advertising and marketing materials.

Key points:

To pioneer.
To engineer.
To innovate.
To imagine.
To Fly.
To Serve.
Today.
Tomorrow.

How does this compare and contrast with the talking points that UA is offering?
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