Originally Posted by
iahphx
Yeah, as that price list shows, the price difference between bad keg beer and good keg beer is tiny -- even negative in this case. Hard to understand why UA would want to offer an inferior product in what's supposed to be an upscale lounge if it's not going to save them money.
I also can't understand why they'd offer BOTTLED beer complimentary and charge for draft beer. I'd have to believe that a bottle of MGD costs significantly more than a St. Arnold's draft to pour. It just doesn't make any sense: UA is just looking cheap and spending more money.
BECAUSE their strategy is bait-and-switch. "Our clubs offer complimentary beverages", but then when you see the swill they give out for free, they want you to reach for your wallet. By substituting a better beer, even cheaper than Bud Lite, they will cut into the people who are willing to pay for a better glass of suds.