Originally Posted by milesmuncher

They're branding campaigns, while the p.s. ad we're all talking about is more about promoting a specific product / features. Kind of an apples and oranges comparison.

But you need both - most people here are lamenting the lack of emotional connection in the ad, and I agree with you that that is more the domain of a brand campaign than a product highlight. That said, the closest thing to a branding campaign we've seen from UA since the merger is either the Olympics ad (not very good either - just kept rattling off more destinations, more flights, more FEATURES but no emotional connection in the script... the music and athlete imagery maybe, but I don't really know what that is supposed to tell me about United) or the cheesy Chase MileagePlus Explorer commercials (which don't exactly paint the airline in the most aspirational sense).