Originally Posted by DC Mike

Really unfortunate ad. The message is pretty muddled, and there's no sense of who the target audience is.

B.D. Wong isn't a young and trendy urbanite, but not someone who will connect with an established business flyer either. Same thing with Matt Damon.

The sell is on the amenities, but United's weakness, if you ask me, is the service experience - grouchy gate agents, grouchy flight attendants, an airline that doesn't care.

I don't walk away from this with a sense that United understands why I fly, what I want from the experience. Contrast that to these three ads that absolutely deliver the message (in three very different ways):

United Airlines - "Rededicated"

American Airlines - "Going Home"

United Airlines - "Interview"

Anyway, just two pennies from a PR guy (and everyone knows the ad guys hate us PR guys!)...