It's a good idea for the long run, IMO.
I'm guessing we might well not carry out any action for some time to allow brand familiarization to establish itself well, both in the world out there and on FT? TACA has been a standby in many Latin American flyers' vocabulary since the days of "Kiwi" founder Lowell Yerex (1931). Maybe with the coming of 2014? ("Maņana, mano."
)
If we act now, I am nearly betting
we will see some questions in the
Other North & South America Frequent Flyer Programs forum about LifeMiles.