I'd gladly pay up to US$10 for a Turkish breakfast spread. Is it necessarily worth that much? No. Vegetables, cheeses, walnuts, breads, and spreads (honey, apricot preserves, kaymak even), and yoghurt form the crux of it. But it's variety, healthy and satisfying IMO, and it would make a much more welcome addition to standard issue US chain hotel breakfasts than Sysco and vaguely-filled danishes.
Save for the walnuts (and kaymak), doesn't damage the bottom line so much, though if the point is to serve items with a long shelf-life...