So the markup is around 3x...hmmm....
The sampler box I got from NRT was around 3000JPY for a box of 15 flavors (2 small packets each): edamame, pear, blueberry cheesecake, Shinshu apple, chilli, cinnamon cookie, azuki bean sandwich, wasabi, strawberry cheesecake, brown sugar syrup, matcha green tea, hojicha roasted tea, citrus golden blend, strawberry, and purple sweet potato. The pear flavor was very true, the best were citrus golden and azuki bean sandwich. Cheesecakes were too sweet. I was looking for all matcha but only saw sakura matcha, which I didn't like.
I see the current line up has orange and hazelnut...yum.