Originally Posted by
doubleA
They're locking in business, they're making profits... If I were them I'd say "Let's keep doing what's working and eliminate what isn't" and that seems to be exactly what's happening.
If there is one airline that doesn't need to do anything along the lines the OP suggests, it's Delta. We're down to four serious airlines in this country. One is domestic-only and has no F. Another is a seething mess, dedicated to mediocrity, repelling elites and corporate customers right and left. Another is about to put its customers through an indeterminate period of merger chaos / upset / misery. DL is the beneficiary in all cases. Why should it do anything it doesn't have to?