The problem is that Jeff doesn't understand that the key to success is balancing efficiency against customer satisfaction.
You can speed up the boarding process and improve your on time performance by not letting 1K and GF board in leisurely fashion.
You can improve PRASM by selling TODs.
The problem is that customers have a choice of which airline to fly and more importantly they have a choice of whether or not to fly.
Current management doesn't get this. They're trying to maximize revenue per seat today instead of trying maximize revenue per customer this year (and next year).