Old Mar 4, 13, 2:23 pm
  #14  
bocastephen
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Join Date: Sep 2002
Location: LAX/TPE
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Originally Posted by iflyuaaa View Post
wow. i think he's wrong in his assessment and strategy. but we'll see the numbers soon. and truthfully, he's already seen them - he wouldn't have made thsoe comments if the numbers weren't good. so if his strategy generates good prasm, we can all kiss a decent frequent flyer program and any value on loyalty goodbye.
It will depend on where the PRASM improvements come from - HVF and loyalty customers or Kettles who needlessly dump money into ancillary revenue they have no business spending - $9 on this, $8 on that, $99 on the other.

If the latter provides the jump, then I would guess the data supports unbundling the FFP into bits and pieces that can be sold at POS instead of earned over time.
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