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Dear Valued Guest,

For more than 25 years, Hilton HHonors™ has strived to deliver a world-class guest loyalty program to our 34 million members. Our members have more reward options, like Premium Room Rewards, Premium Upgrade Rewards and Points & Money Rewards™ and on-property benefits than ever before.

As HHonors continues to evolve, there are changes we would like to share with you. Please take a moment to learn about these important changes to the Hilton HHonors guest loyalty program, including changes to our Standard Room Reward categories and the introduction of seasonal hotel reward pricing.

Following the link provided you get

Since the Hilton HHonors™ program began more than 25 years ago, there are more opportunities for members to earn and redeem points than ever before. Now members can redeem points for any room, any time, anywhere at more than 3,900 hotels and resorts worldwide. Plus, members can get to reward stays faster with Points & Money Rewards™. To ensure that we continue to be a world-class guest loyalty program, changes to our program need to be made from time to time. As of March 28, 2013 the following changes will go into effect.



Reward Categories – We will be expanding to ten hotel reward categories to account for all of the new hotels and resorts that have opened in the past few years. With 3,900 hotels and resorts in 90 countries you are sure to find the perfect place for your next reward stay.
Seasonal Hotel Reward Pricing – For most of our hotels and resorts, we will introduce seasonal pricing for reward stays. The amount of points needed for a Standard Room Reward and a Points & Money Reward will vary during certain times of the year.
5th Night Free – Now members with Silver, Gold or Diamond elite status will get a free night* when they book a Standard Room Reward stay of five or more consecutive nights.

According to the FAQ,

When do the new changes become effective? What happens if I want to book a reward stay before they are effective? Can I make modifications to existing reservations after they become effective?

The new changes will become effective as of 12:01AM CST on Mar 28, 2013. Until this time, you can redeem Points for rewards stays at the current prices. You can book online, call +1-800-HHONORS (+1-800-446-6677, toll-free in the United States) or contact your local Hilton Reservations and Customer Care center. After this date, you can continue to make modifications; however, all standard room redemptions will follow the new standard room chart. Therefore, if the number of points changes from what was originally booked, up or down, the new point values will apply.