Originally Posted by terminator33
Upgrades for lower level elites will become all but non-existent as the AA institutes a new Tens of Dollars upgrade system similar to COdbaUA.
Originally Posted by
Dr. HFH
As much as I'm not going to like these personally, they do make business sense for the airline.
Have you seen the latest revenue numbers for UA?
The Tens of Dollars upgrade offers have not made business sense for the airline. It drove away elite customers in droves and the airline is losing money. Short term greed does not equal long term profit.