Formerly known as CollegeFlyer
Join Date: Jan 2004
Location: JRA
Programs: UA 1K MM, AA PLT, Hyatt Diamond, Marriott Gold, Hertz 5*
Posts: 6,716
^ to free AVOD.
However, this branding is very confusing: "Note that during the transition, these seats will be branded as United Business, rather than United First. Nearer to the end of the reconfiguration process, we’ll start marketing the premium cabin on all aircraft as United BusinessFirst."
It causes two branding changes rather than one, and, in addition, conflicts with the prevously announced branding rules stated in 2011, in which all domestic flights would have "United First" and, if it is a three-cabin flight, "United Business," but not "BusinessFirst" which was reserved for international flight marketing..