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Thread: 2000 Avios for "Opt-in" to BA Marketing Emails. Targetted?
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Old Jan 17, 2013, 2:20 pm
  #10  
t0m
 
Join Date: Mar 2006
Posts: 77
My guess would be their CRM team is testing how much they need to offer to get customers to opt in. I.e. do people respond if you do free vs 2k vs 4k.
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