FlyerTalk Forums - View Single Post - AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)

Jan 17, 2013, 10:27 am

#325

fishferbrains

Join Date: Dec 2005

Location: Vancouver, BC

Programs: AA EXP 3MM, FB Plat, AS Gold, Marriott Gold, Fairmont Plat, BA wannabe

Posts: 684

Quote:

Originally Posted by JDiver

The eagle is still there, albeit subtly. I have been through every brand identity / design change since the 1936 design - I'm not exactly sure how I feel about this one, as the tail seems too busy, more like lawn chairs than the flag, but it'll take some time to sink in.

There's no going back - this is a done deal.

For me there's the hope that the tail fades away.
It indeed is "American looking" - and that's not a good thing IMO.