Right, from the Qantas website:
"Get sleepy in Business. Our new sleep service, including a new mattress, duvet and turndown service, is now rolling out in International Business cabins across the network. Enjoy the service on flights QF107 and 108 to LA now, soon to be followed by more flights to LA from 17 December; Dallas, Johannesburg and New York from 7 January; Singapore, London and Frankfurt from 14 January; and Hong Kong, Narita, Bangkok, Jakarta, Shanghai and Manila from 28 January 2013."
m0hamed, I'm afraid that it's not me making the wrong assumptions at all.