Originally Posted by
orbitmic
BTW, I love the magazine's claim that this name is sort of revolutionary because it doesn't include 'Air' or 'Jet' etc in the name! Swiss, Transavia, Alitalia, Lufthansa, Norwegian, Wizz, KLM, etc. Even airlines which used to boast 'airline' in their name have often dropped it recently (Swissair -> Crossair -> Swiss, United Airlines -> United, etc) I wonder if the article was written some time in the 1970s?
On the face of it that is of course true. But "hop" pronounced by a French speaker with the usual level of English will sound like "up", which is of course much subtler than "air".
And if this is the great revolution, they could have kept "Regional", which doesn't have the word "air" or "jet" in its name either (at least not the name used in marketing, which is also the case for the above mentioned companies where "air" is part of the official full length legal corporate name)