FlyerTalk Forums - View Single Post - Onboard Upgrade Trial - Starts 17th December
Old Dec 16, 2012, 12:41 pm
  #14  
Lite
 
Join Date: May 2006
Location: London Heathrow
Programs: British Airways Executive Club
Posts: 719
Originally Posted by Stez
Intriguing. Not wanting to turn this into a world/mixed fleet thing, but is this applicable to one or both fleets?
This is a trial on specific routes with selected CSD's/CSM's. Most of the routes on the trial are Worldwide routes, but there are some that are operated by Mixed Fleet. Upgrades will be paid for using the duty free devices. During the trial, targeted customers will be asked if they would like to pay to upgrade to seats further up the aircraft. This will be WT to WT+ or WT+ to CW. There's no option to upgrade more than one cabin and there will be no option to upgrade from CW to F. Allegedly, the upgrade is the seat not the service, so there is no guarantee of your first choice of meal or even a choice of meal from the cabin you've upgraded to. Allegedly.

Personally, there is already the opportunity to pay for upgrade at the check in desk. If customers don't choose to then, it's unlikely they will choose to onboard. Surely a better use of the SCCM's time before take off is setting up the IFE and being present for all customers during the boarding process. It'll be interesting to see the outcome of the trial, but I personally think there are better ways to process upgrades and this could have negative repercussions for yield management in premium cabins if paid for upgrades onboard became the norm.

Last edited by Lite; Dec 16, 2012 at 12:42 pm Reason: Spelling ... must check before posting.
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