FlyerTalk Forums - View Single Post - aa.com Economy / Coach Pricing Display & Choice Bundles (consolidated)
Old Dec 12, 2012, 2:08 pm
  #144  
AmericanAirlines
Company Representative - American Airlines
 
Join Date: Nov 2009
Programs: American Airlines
Posts: 175
Hi everyone!

We wanted to stop by to let you know that we are monitoring your feedback to the launch of our enhanced booking options. The feedback recorded so far has been very valuable, so please continue to share your thoughts.

We would also like to clear up some of the questions that have been posed in this thread so far.

In regards to the ability to filter and sort flight search results:
We will continue to gather customer feedback and optimize the new shopping experience so that customers can efficiently find the flights and options that best suit their individual needs. Additional enhancements will be introduced in the near future.

In regards to the layout of the website and cross-browser compatibility:
We will continue to optimize the new shopping experience across browsers and operating systems. If you can clear your cache and take another look we are finding that some of the layout issues are resolved.

In regards to the value of no change fee versus refundable fares:
Choice Essential and Choice Plus fares do include a no-change-fee option. If a change is made on an itinerary booked with Choice Essential or Choice Plus the customer will receive a credit for the full amount of the fare to be applied to a new itinerary. If the new itinerary is not booked with another bundled fare, the customer will not continue to receive the no-change-fee option. In other words, when booking a fare with the no-change-fee option the customer is entitled to change their itinerary; and if a change is made, the customer will need to decide if another bundled fare with the no-change-fee option is desired. The refundable fare options remain the same and are noted as ‘refundable’ in the shopping display.

In regards to the change fee benefit for elite customers:
Elite customers must purchase a Choice Essential or a Choice Plus fare to gain access to the no-change-fee option. Unfortunately, no-change-fee is not a new elite benefit.

In regards to the question about outbound and return selections:
If you select a Choice fare on the outbound and then a Choice Essential on the return (or a Choice Essential on the outbound and Choice Plus on return), the upsell does apply to both the departure and return.

In regards to where the new fare options can be booked:
Our new fare choices are an integral part of American’s merchandising strategy. Ultimately, American’s objective is to improve the customer experience by offering valuable products and services bundled together with the base fare. American has published these new fare choices for all distribution channels to access, but the technology used at various GDSs and agencies will determine if and how these products are available for sale. The best way to gain access to these bundled services is to book directly with AA.com or AA Reservations initially.

Please continue to let us know if you have more questions about these changes. Thank you!
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