FlyerTalk Forums - View Single Post - aa.com Economy / Coach Pricing Display & Choice Bundles (consolidated)
Old Dec 11, 2012, 11:12 pm
  #8  
tied
 
Join Date: May 2010
Posts: 95
By presenting the add-ons as actual flight options, the interface makes you consider the add-ons, rather than just letting you skip by that screen. Someone has the suspicion they'll probably sell a few more.

The extra radio buttons and tabs amount to a touch of "choice overload", if you ask me.
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