FlyerTalk Forums - View Single Post - Platinum Extras Awards Update (eliminated 31Dec12)
Old Dec 7, 12, 10:54 am
  #1  
J. Zidell, VP Hyatt Gold Passport
Company Representative - Gold Passport by Hyatt
 
Join Date: Jun 2011
Posts: 42
Platinum Extras Awards Update (eliminated 31Dec12)

Dear FlyerTalkers,

We sincerely appreciate both the quantity and the quality of the feedback that we receive here. The conversation is always lively, and we do our best to quickly update you on program changes or address your concerns.

As you know, our loyalty program continues to evolve. Over the last several years, we have made a number of changes Ė most of which have been enthusiastically endorsed by our members. As we have said before, we will continue to invest in benefits that enhance the Hyatt experience for the majority of our members and eliminate benefits that are not valued or not utilized. Our Platinum Extras program falls into the latter category, and so, we have decided to discontinue it as of December 31, 2012.

After a thorough evaluation, we concluded that Platinum Extras did not provide a significant enhancement to the Hyatt experience; in fact, more than 75% of the awards earned by Platinum members were never redeemed. Therefore, it simply makes sense for us to focus our time, attention and resources on improving the program in new and innovative ways rather than administering a benefit that members donít value.

Platinum members will still earn Platinum Extras Awards through the end of 2012 and will have 90 days to redeem these awards. For answers to frequently asked questions related to this benefit change, please visit http://www.hyatt.com/hyatt/customer-.../faqs/faqs.jsp.

I wish you safe travels.

Jeff Zidell
Vice President
Hyatt Gold Passport
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