Originally Posted by
Speedbirdjclass
They are indeed silly and a complete waste of money - why does BA never show the world what it has to offer onboard - anyone seen the new CX bill boards bascially saying "Look at our new busines class"
But they do ... think of the CW flat bed adverts from a few years ago and
www.newclubworld.com.
I think that the little touches are important. A few years ago BA was letting the catering and service go to pot to cut costs and relying on the hard product to keep their reputation intact. Now they still have a good hard product but are focussing on the little touches to rebuild their brand.
