Kind of what I expected. I think it targets someone like me who flies more than 50 K but less then 100 K a year on several airlines/vacation operators. It also clearly targets (in a bad way ) people who barely hit 35K. It does make it clear AC wants more than 35K or go away
I now have to look at it and decide if I make sure it's at least 75K on AC and do the perks make it worth it.
I'm sitting at just over 50K today with another +10K already booked and another 10 to as much as 20K very likely.