Originally Posted by
DeaconFlyer
If it becomes more widespread, it would become akin to Southwest's model where benefits are based on spend.
If the lowest fares no longer earn PQMs, elite status would go to those who were actually profitable to UA. High spenders would benefit, once a year kettles wouldn't care, and those with restrictive budgets (corporate or otherwise) would feel the pain.
This is where UA is headed -- and it's a business decision that is really hard to argue with, when it comes down to it.