So Gold and Silvers who were normally assigned these rows automatically as part of 'Select Seating' (not official) now have to pay?
I'd be crazy to fork out €60 (that's 60% of a cheapo ticket) for an R/T with flying times at around 1,5 hour in relatively no noticeable extra comfort!!!
If EBC is small (and thus the EC area big) on a full flight in Y (often intra-EU) and there aren't enough customers to buy EC and fill that area, how will the seats be filled? Giving them away free?
For longer flights like LIS, IST and ATH it could be worthwhile to some, I guess.