FlyerTalk Forums - View Single Post - Cathay mulls removal of seat back TVs
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Old Jun 14, 2012, 10:50 am
  #9  
Zodiac
 
Join Date: Jan 2012
Programs: CX MPO SL
Posts: 63
I think this is a dumb idea from a customer service standpoint. While tablets and mobile devices are growing in popularity - especially in wealthy countries and among the younger crowd, there's also a significant number of people who are either not tech savvy, can't afford one, or simply don't need one. You have pax from all walks of life and various cultural backgrounds on international flights. It's presumptuous, insensitive and frankly, a bit discriminatory to assume pax will have their own tablets to access IFE via wifi (or worse, their own pre-loaded movies/shows). Tablets are luxury goods, no matter how you look at it.

Of course, I understand personalized IFE is a perk, and not a mandatory part of the service agreement that comes with the plane ticket. CX does not have a legal responsibility to provide personalized IFE. Just saying if CX wishes to maintain its sterling reputation in customer service and as a provider of premium products, taking away personalized IFE (or IFE in general) will be a very bad idea.
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