I fully agree about grocery stores occasionally ringing up wrong prices (probably do it intentionally). But the grocery stores actually "make good" on their pricing errors when they are pointed out. ORBITZ (also likely using this "technique" intentionally), not only refuses to honor their prices, but rather, on the same webpage where they are
still displaying the lower fares, have the audacity to offer the itinerary for
a lot more money than the airlines charge! And they certainly don't offer the flights for free!!! LOL!!!
"To-may-to",
"to-mau-to" ...
"technique",
"game" ... really just seems like the same BS to me...