Originally Posted by srdshelly

An important factor is not simply the number of points you can earn with a card, but how many points it takes to redeem a night's stay. Points are not created equal. To me, Hilton points are the bottom feeder in value, and are perhaps worth about half or a little more of what Marriott points are worth, and those in turn are possibly worth about half or less of what SPG points are worth. These are rough numbers indeed. Others will have other valuations, and it will vary for me as well as for anyone, depending what's available in what markets you wish to stay in. But don't just look at big numbers for Hilton points and think that's necessarily a great value.