Originally Posted by
bubbashow
Numerous posters are complaining about upgrades. Where did this sense of entitlement come from?
It comes from Delta. It has gone out of its way to install that sense of entitlement into its FFs.
Its advertisements and its website give you the impression (although it is never actually said) that once you make FO you will be showered with upgrades.
"You've reached Medallion status and now it's time to reap the benefits."
Among those benefits are "Unlimited Medallion Complementary Upgrades" which you will be notified that you will receive one day before departure.
Of course, experienced fliers realize that these are as rare as domestic award ticket for 25,000 SkyMiles r/t, but that fact is not, in the least, emphasized by Delta anywhere.