The "enhance program to reward best customers" objective exactly matches Southwest's hints about Rapid Rewards. Those hints began between 1 and 2 years before the new program was launched. Other IT projects apparently had higher priority, so RR 2.0 was delayed by close to a year.
The sequence of events here is so similar to Southwest's that I wonder whether Delta hired a key participant (or consultant) from Southwest's project.
Interesting...and I was flamed earlier on this thread for suggesting that Delta would market their Amex like WN does their Visa.
Last edited by Deemus7; Mar 23, 2012 at 3:01 pm