Originally Posted by
razMJ
They have done that, but by merging the two low-cost arms of the carrier they have simplified things and there is probably some cost-effectiveness involved. It will also provide less confusion in marketing and to the passenger, and his/her experience at the airport.
That simplification would have been a nice outcome.
However, all they will achieve with this is to create confusion where there is no longer any.
After all these years, people know what's what and there is little confusion in their minds about Jet-Konnect-Lite-Delite. By splitting Konnect across two codes Jet will actually end up creating a mess.
And they will continue with the spectacular cheapening and dilution of their brand, without addressing the core problem.
Jet are the confused ones, not the Indian flying public.