Old Mar 20, 12, 4:11 pm
  #11  
razMJ
 
Join Date: Jan 2012
Location: Preston, UK (MAN) | Chennai, IN (MAA)
Programs: EK Skywards Blue, 9W Blue, LH
Posts: 292
Originally Posted by jasepl View Post
But they haven't actually done anything, except remove half a word and put out a (rather nice) logo.
They have done that, but by merging the two low-cost arms of the carrier they have simplified things and there is probably some cost-effectiveness involved. It will also provide less confusion in marketing and to the passenger, and his/her experience at the airport.
razMJ is offline