Originally Posted by
hrnt
...
BKK, YYZ and JFK don't have free alcoholic drinks (*), which is pretty poor especially now when even AA has those for free.
(*) They are free only during the meal service
Argh, maybe someone never finished "Brand management 101".
To build brand loyalty you really should make sure there is a consistent image of what to expect from that brand. If you don't provide the same service, don't give it the same name.